Marketers are being encouraged to go mobile before it moves away from them. With only about 20% of online advertisers dabbling in mobile marketing, most are still content sticking with the wired Web.
Holding marketers back from mobile are a number of factors including consumer reticence, limited reach, insufficient measurement and a simple lack of familiarity […]
Archive for the 'Mobile Marketing' Category
Mobile Marketing Association and New Guidelines
Posted The Editor in Business, Mobile Marketing
0 votes
The Mobile Marketing Association is expecting that new guidelines for mobile video and TV marketing will be completed by October of this year. These guidelines include revisions for display and messaging, aspect ratios and banner dimensions, maximum file sizes and formats, among other specifications.
The Mobile Marketing Association will include recommendations for situations where the consumer […]
As many marketers know, Mobile Marketing is still a vital but dramatically immature medium as far as content delivery is concerned. A very small portion of the audience truly interacts with content on their phones.
Mobile Marketing is also the most personal and pervasive medium. However, mobile search hasn’t become an advertising vehicle for the masses […]
Major U.S. brands have incorporated mobile marketing into their traditional advertising campaigns, CRM programs and Call Centers in order to increase response, enhance loyalty and improve customer relations. When executed correctly and creatively, mobile marketing has yielded exceptional results.
Groups Complain To FTC About Mobile Marketing
Posted The Editor in FCC and Rulings, Mobile Marketing
* * * * * 1 votes
Two leading advocacy groups intend to file a complaint with the Federal Trade Commission about mobile marketing, Jeff Chester, founder and executive director of the Center for Digital Democracy, has announced. “We’re filing a complaint to force the FTC to take a proactive stance.”
Mobile ad companies “incorporate the same problematic business practices that we witnessed […]
Convergence of e-mail and direct mail marketing
Posted The Editor in Business, Internet, Mobile Marketing, Advertising
* * * * * 1 votes
Control of interactive marketing gradually returned to the marketing sphere, albeit to specialists who have a high level understanding of technology as well as deep expertise in direct marketing.
Complementing channels, not competing
Today, interactive marketing has taken its rightful place as a member of the direct marketing family, where it is viewed as the darling bouncing […]
Facebook wants LinkedIn’s lunch money
Posted The Editor in Business, Internet, Mobile Marketing
0 votes
Facebook isn’t just eager to overtake MySpace as the premier social network; the site also is interested in lucrative niches. A small change at Facebook that allows users to segregate work friends from social friends could mean increased competition for the business networking site.
“They’ve got to see this as a major threat,” Jupiter media analyst […]
Going retro with e-mail creative
Posted The Editor in Business, Internet, Mobile Marketing, Advertising
0 votes
In interactive marketing, form follows function. The best designs are not only aesthetically pleasing, but work within usability guidelines and best practices for maximum optimization in that channel. This is no more apparent than in e-mail, where designers must work within a very strict set of rules and limited technologies.
Couple that fact with the changing […]
Joost in time for fall
Posted The Editor in PR, Business, Internet, Mobile Marketing, Advertising
0 votes
Let the real beta begin. Joost, the internet’s answer to TV, has shed its invite-only status, opening its virtual doors to anyone with a high-speed internet connection, a tolerance for emerging technology and a hunger for professionally produced, ad-supported content.
Joost officially announced the news on its blog.
According to TechCrunch, Joost already built up about 1 […]
Kraft says cheese to MySpace video
Posted The Editor in Business, Branded Entertainment, Internet, Mobile Marketing, Advertising
0 votes
Kraft cheese is urging consumers to fall in love with grilled cheese sandwiches with a new interactive marketing campaign and MySpace partnership.
The campaign, “Have a Happy Sandwich,” was created by Kraft Singles and New York-based advertising agency Nitro in their first collaboration.
The campaign targets consumers by relating to the emotional level of their “happy” experiences […]
