Aside from “Coffee is for closers” the other famous refrain in the classic movie/play Glengarry Glen Ross — “I need more leads, where are the good leads” — reflects the constant concern of every DMer and, indeed, every executive. Leads are the lifeblood of every business, and lead generation is the heart and soul of every successful enterprise […]
Archive for the 'Radio' Category
Article from Strategic Media
After the Phone Rings:
Media buying and ad development topics tend to dominate the discussions about successful direct response radio advertising. Yet the most successful DR radio campaigns - defined by profitability and longevity - have all acted on the need to extend their focus well beyond the media and creative aspects […]
Written By Daniel McMahon
Zephyr Media Group, a marketing and advertising agency, and music label Concord Music Group have collaborated on a campaign to help Paul McCartney’s “Memory Almost Full” debut at No. 3 on the Billboard 200 Chart.
Evanston, IL-based Zephyr Media and Concord Music used traditional and direct-response marketing strategies to promote the album release […]
The Eight Ways DR Radio Enhances DRTV
Posted The Editor in DRTV, Radio
Written by Jeff Small and Brett Astor
Considering or currently running a DRTV advertising campaign? Here’s why you should read this paper.
Direct response television (DRTV) advertising can be very effective at driving profitable sales. However the high cost of creating and modifying the ads and the lead times associated with DRTV leave room for another more […]
