What kind of online advertising should you use: search or display? Marketing experts agree that if you really want to drive targeted traffic to your site, build brand awareness and increase sales, you should be using both. When you tie search ads, display ads and your landing pages together with a consistent […]
Archive for the 'Internet' Category
So Happy Together
Posted The Editor in Internet, Advertising
Direct Response in Online video advertising is fast becoming a reality. Whether advertisers are looking to generate sides, sign-ups, coupon downloads, or any action, online video advertising is a new and effective way to enhance off and online DR efforts.
Online video is still a new medium for most advertisers and agencies. Today most spots consumers […]
Have you spent money on advertising online only to be left with little, or worse, no results?
Don’t feel bad, it’s happened to all of us.
The truth is, advertising on the Internet is becoming less and less effective every day. Why?
Because more people are starting online businesses and there is more competition when buying advertising. This […]
Internet advertising may hold the keys of a highly cultivated audience, but that audience distrusts many online ads, according to a recent Nielsen study.
Online ads ranked below print and TV spots, with just 26 percent of respondents saying that they trust display ads. Thirty-four percent of respondents said they trusted search ads, as compared to […]
Convergence of e-mail and direct mail marketing
Posted The Editor in Business, Internet, Mobile Marketing, Advertising
Control of interactive marketing gradually returned to the marketing sphere, albeit to specialists who have a high level understanding of technology as well as deep expertise in direct marketing.
Complementing channels, not competing
Today, interactive marketing has taken its rightful place as a member of the direct marketing family, where it is viewed as the darling bouncing […]
The idea that advertising needs to either build brand or drive an immediate response seems as ridiculous to me as the idea that to lose weight one must choose between either more exercise or a healthier diet.
Clearly, both are necessary. In years past, brand advertisers would stop me right here and say, “No way; everything begins with brand.” Likewise, direct response (DR) advertisers have had their own arguments: “We’re bringing in the money; who cares about brand?” […]
Facebook isn’t just eager to overtake MySpace as the premier social network; the site also is interested in lucrative niches. A small change at Facebook that allows users to segregate work friends from social friends could mean increased competition for the business networking site.
“They’ve got to see this as a major threat,” Jupiter media analyst […]
Going retro with e-mail creative
Posted The Editor in Business, Internet, Mobile Marketing, Advertising
In interactive marketing, form follows function. The best designs are not only aesthetically pleasing, but work within usability guidelines and best practices for maximum optimization in that channel. This is no more apparent than in e-mail, where designers must work within a very strict set of rules and limited technologies.
Couple that fact with the changing […]
Joost in time for fall
Posted The Editor in PR, Business, Internet, Mobile Marketing, Advertising
Let the real beta begin. Joost, the internet’s answer to TV, has shed its invite-only status, opening its virtual doors to anyone with a high-speed internet connection, a tolerance for emerging technology and a hunger for professionally produced, ad-supported content.
Joost officially announced the news on its blog.
According to TechCrunch, Joost already built up about 1 […]
Free, self-service analytics tools, like Google Analytics, are becomingly increasingly popular with marketers. But all too often, these services are not having the desired impact on business goals.
Web analytics tools, by themselves, are great if all you want to do is see the numbers and set benchmarks. But if you want to actually derive value […]
