The Cult of the Snuggie threatens to take over America! Or at least, a substantial number – four million – late-night couch spuds, according to Maria Puente recently in USA Today.
Snuggies went on sale in August, began TV advertising in October and started shipping to retailers in December and have sold four million, count them […]
Archive for the 'Business' Category
Marketers are being encouraged to go mobile before it moves away from them. With only about 20% of online advertisers dabbling in mobile marketing, most are still content sticking with the wired Web.
Holding marketers back from mobile are a number of factors including consumer reticence, limited reach, insufficient measurement and a simple lack of familiarity […]
The world’s most respected beauty industry trade show served as the backdrop for the launch of a new website for this massive and growing industry. Salonity, LLC officially debuted its new website, SalonGalaxy.com – a site that offers all of the online products of this dynamic market, in one place.
SalonGalaxy.com provides a social network for […]
The Mobile Marketing Association is expecting that new guidelines for mobile video and TV marketing will be completed by October of this year. These guidelines include revisions for display and messaging, aspect ratios and banner dimensions, maximum file sizes and formats, among other specifications.
The Mobile Marketing Association will include recommendations for situations where the consumer […]
Marketers are keeping an eye on the organic clothing. Thanks to some major brands, “green” clothing is poised for a breakthrough year. And the year’s biggest surprise may be that mass-merchandisers have the largest share of the market - they sold 30% of all sustainable clothes last year.
Stores like Barneys and Nordstrom are trying to […]
Major marketers and retailers have finally accepted Earth Day as a significant selling occasion, as evidenced by their email marketing around Earth Day this year. The number of emails from retailers and other marketers that mentioned Earth Day more than tripled this year compared to last year. Add in the number of emails that included […]
Direct Response in Online video advertising is fast becoming a reality. Whether advertisers are looking to generate sides, sign-ups, coupon downloads, or any action, online video advertising is a new and effective way to enhance off and online DR efforts.
Online video is still a new medium for most advertisers and agencies. Today most spots consumers […]
Direct Response marketers, producers and media buyers are looking more closely at the Hispanic market as an increasingly fertile audience for product sales. However, to reach the Hispanic market, advertisers are finding that they have to learn new ways to speak the language.
The Hispanic market cannot be viewed by language alone. “Marketers need to look […]
Have you spent money on advertising online only to be left with little, or worse, no results?
Don’t feel bad, it’s happened to all of us.
The truth is, advertising on the Internet is becoming less and less effective every day. Why?
Because more people are starting online businesses and there is more competition when buying advertising. This […]
Richard Stengel, managing editor of Time magazine, said print need not indicate obsolescence in today’s digital world, during a keynote address at the DMA’s Circulation Day today in New York.
Stengel’s speech, The Reinvention of Time, centered around the importance of quality design and accessible, in-depth writing. Since returning to the Time staff a year and […]
