Let the real beta begin. Joost, the internet’s answer to TV, has shed its invite-only status, opening its virtual doors to anyone with a high-speed internet connection, a tolerance for emerging technology and a hunger for professionally produced, ad-supported content.
Joost officially announced the news on its blog.
According to TechCrunch, Joost already built up about 1 […]
Archive for the 'PR' Category
Joost in time for fall
Posted The Editor in PR, Business, Internet, Mobile Marketing, Advertising
Using PR as a Direct Response Tool
Posted The Editor in PR, DRTV
For years public relations professionals have struggled with how to effectively measure the value of their efforts. As a former agency guy myself, I’ve seen first-hand how PR executives and clients alike test different means of measuring ROI from public relations activities — everything from clip books to message consistency, awareness to website hits […]
