Several years ago, when Universal Studios was feeling a bit depressed over its struggle to draw attendees to its Orlando parks, the company sought professional help. Universal brought in Dr. Mark Ingwer, president of Insight Research Associates, which specializes in a hybrid technique aimed at understanding consumer attitudes and behaviors in relation to a brand […]
Archive for the 'Research' Category
Internet advertising may hold the keys of a highly cultivated audience, but that audience distrusts many online ads, according to a recent Nielsen study.
Online ads ranked below print and TV spots, with just 26 percent of respondents saying that they trust display ads. Thirty-four percent of respondents said they trusted search ads, as compared to […]
The American view of the advertising profession could use repair, according to a J. Walter Thompson study titled “Ad Industry Perception Survey.”
When asked about respect for the profession, only 14 percent of those surveyed say their fellow Americans respect ad people. The top three most respected are military personnel (79 percent), physicians (75 percent) and […]
