While the economy is still in flux with a number of issues still facing the average consumer, the DR market may see some stability and even some growth in 2009. A year of stability is just what the market needs. Stability will allow businesses the time to examine where they are, create efficiencies and increase […]
Archive for the 'New Trends' Category
Marketing and the Economy
Posted The Editor in New Trends
It’s easy to ignore the role marketing plays in shaping nations. Marketing not only affects what people consume, but also what is produced. Marketing, like it or not, shapes our political process. Marketing guides selection of politicians, then impacts the way politicians govern once elected and in office. The truth is marketing can be more […]
It’s nearly impossible to attend a DR industry event these days without perpetually hearing questions about the fate of the economy, and how it’s likely to impact budgets, revenues, etc.
But over five hours at a recent DR event, the “e” word wasn’t mentioned once. There wasn’t a peep about how oil prices and other macro-economic […]
Marketers are recommending that digital media businesses shouldn’t wait to be bought up by Google. “It’s not logical to think you are going to sell to just one company,” says Clark Hallren of J.P. Morgan Securities.
In discussing new media investments, there is a consensus that investors should not look for any meaningful returns for about 5 years. As opposed to years ago, the marketplace for selling media properties is broader. The market – especially the Initial Public Offering (IPO) marketplace – has dried up dramatically.
New DR Trends In 2008
Posted The Editor in New Trends
Direct Response producers, marketers and media buyers are always looking onto the horizon for the latest trend to garner the best results for clients. So, what are those trends for this year? According to Gerald Bagg, CEO of Quigley-Simpson, here are a few trends we can expect to see more of in 2008.
1. Consumers are […]
Written by Denise Zimmerman
NetPlus Marketing’s co-founder anticipates that direct and brand marketing will begin to merge, with direct marketers focusing on integration and relevancy.
It is hard to believe that we are still talking about marketing in terms of “direct marketing” and/or “brand marketing.” We want to harness and apply the valuable principles that each discipline […]
