Archive for the 'Green' Category


Marketers are keeping an eye on the organic clothing.  Thanks to some major brands, “green” clothing is poised for a breakthrough year.  And the year’s biggest surprise may be that mass-merchandisers have the largest share of the market - they sold 30% of all sustainable clothes last year.
Stores like Barneys and Nordstrom are trying to […]

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Major marketers and retailers have finally accepted Earth Day as a significant selling occasion, as evidenced by their email marketing around Earth Day this year.  The number of emails from retailers and other marketers that mentioned Earth Day more than tripled this year compared to last year.  Add in the number of emails that included […]

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