Archive for the 'Case Studies' Category


Snuggie Gets a Warm Embrace From Pop Culture

Posted The Editor in Case Studies, Business

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The Cult of the Snuggie threatens to take over America!  Or at least, a substantial number – four million –  late-night couch spuds, according to Maria Puente recently in USA Today.
Snuggies went on sale in August, began TV advertising in October and started shipping to retailers in December and have sold four million, count them […]

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    DirectingResponse showcases innovators and influencer in Direct Response marketing, including Infomercial Production, New Media DR, Branded Entertainment, Mobile, Viral, and any use of media that drives response. Return often to find the latest interviews and case studies covering real projects, real people, real return-on-investment.

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