The Mobile Marketing Association is expecting that new guidelines for mobile video and TV marketing will be completed by October of this year. These guidelines include revisions for display and messaging, aspect ratios and banner dimensions, maximum file sizes and formats, among other specifications.
The Mobile Marketing Association will include recommendations for situations where the consumer is disrupted by a click-through ads for applications and games that display before the launch or exit of application, be queued until the end of the application or avoided altogether.
With guidelines in place, consumers can expect to see more advertisements on mobile phones. The United States remains the largest market for mobile advertising, although it lags both Europe and Asia in terms of cell phone sales. EMarketer estimates the total U.S. market for mobile advertising will reach $6.5 billion by 2012.
The Mobile Marketing Association has five global working groups representing mobile web, downloadable, text, MMS and video and television. The MMA will release a paper that explains the options and how to buy mobile advertising in order to help companies understand the metrics and available resources.
Directing Response, a resource for direct response marketers, producers and media buyers, is produced by Teddy Parker, Executive Producer for ChopShop Direct. She can be reached at 949-838-0355 or via E-mail at teddy@chopshopdirect.com.
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Posted at 12:36 am on 07/17/09 | No Response yet | The Editor in
